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Good Bitches Baking

 
 

Good Bitches Baking

A collaboration with Lou Studio, Photography by Daniel Whiting

Document design, photography styling and creative direction

"Bubbly pink wine is to blame. There was rather a lot of it drunk on the night Marie Fitzpatrick and Nic Murray thought of trying to save the world by baking. That’s the kind of idea that one only has when under the influence. But at the time, it seemed perfectly logical to them: they saw sadness and heartache all around them … home baking makes people smile … maybe they could bake things better."

Nic and Marie needed a hand putting this beautiful concept together to assist in their fundraising for the Good Bitches Charity. It is overflowing with family classics, a few secrets and lots of amazing stories from the people who receive the baking.

We aimed to show 'real baking' for 'real kiwis'. It's not only about the end product but showing the messy fun in the creation process, the handwritten notes made in the family recipe book, the cups of tea shared while enjoying home baked treats and the real reactions of those who's lives have been touched by this wonderful organisation.