Brand design, Squarespace site, social media collateral, poster design
"...what are your unique aspirations? What life are you committed to? And what are you waiting for?"
Untapped is about nurturing what is unique about you. Briony needed a brand that successfully communicated the idea that a
'self-discovery experience' isn't 'fluffy' and that anyone can join in. A brand that sticks it's middle finger up to current stigma's around personal development and one that successfully communicates the passion behind the movement.
I worked with Briony to create a brand that takes the familiar and makes it unfamiliar. Something that might change your perspective and to mirror the idea that everyone's journey is different.